A content amplification ecosystem
How banks can coordinate their business content marketing across all channels.
It’s not uncommon for banks to create small business content, place it inside their website, tick a box and move onto the next campaign or task.
But content in itself will only create a certain amount of SEO driven traffic. To fully utilize the content you’re creating, banks find creating an ecosystem of interrelated strands provides the best results and helps amplify the message exponentially. Create a piece of content once, use many times.
In this webinar, Glen Senior and Roger Pierce from the Small Business Company outline;
- Examples of banks using ecosystems to amplify their content
- Improving the ROI of content production
- Practical insights to connect with your small business audience
- A step by step process you can take back to your team.
About our presenters
Roger is a serial entrepreneur who understands first-hand what it takes to grow a small business. In addition to helping banks and brands engage small business customers, Roger is the author of small business books and has trained hundreds of entrepreneurs in 5 countries.
Glen has been helping small businesses start and grow since 1989. Along the way he has published 6 books on small business development and business planning, created training courses, built e-learning platforms, and worked with a number or organizations on small business content strategy including Microsoft USA, Bank of America, Royal Mail, Virgin Money, MBIE, Inland Revenue, IPONZ, NZTE and the BNZ. Since 2005 Glen has focused on the banking sector, and has built up an extensive knowledge of how banks can engage with the small business segment. He has presented at a number of small business banking conferences, and is sought out as an opinion leader in this space.
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